Saint Louis, MO., February 16th, 2023 – Dirt Product Group™, the in-house branded line of lifestyle products launched by Purivitae Ventures, is proud to announce its further engagement with the pickleball community through the appointment of professional pickleball player Yana Grechkina as its brand ambassador.
To kick off this exciting new venture, Dirt Product Group is launching Dirt Tape, a premium kinesiology tape designed for injury prevention for athletes of all levels. The ultra-flexible and durable fabric of Dirt Tape ensures superior performance and comfort, providing long-lasting pain relief and support to muscles and joints.
“We are thrilled to have Yana on board as our first brand ambassador,” said Tim Austin, President at Purivitae Ventures. “Yana is a rising star who brings a serious commitment to pickleball – both on and off the court. Yana’s passion for pickleball – as well as her athletic achievements – make her the perfect fit to represent Dirt Product Group in the pickleball community.”
Yana, who has been playing professionally with the PPA since January 2022, is a talented athlete with a passion for wellness and fitness. She also works as a financial professional for the Professional Pickleball Association. “I am honored to be joining the Dirt Product Group family as a brand ambassador,” said Yana Grechkina. “I regularly use kinesiology tape in my game and Dirt Tape is a game-changer for pickleball players. I can’t wait to share its benefits with the community.”
Dirt Tape is a perfect product for sports like pickleball, which is now America’s fastest-growing sport with over 3+ million players. Whether you’re an elite athlete or a recreational player, Dirt Tape is designed to keep you moving and recovering at your best.
About Dirt Product Group
Dirt Product Group is an in-house branded line of lifestyle of products launched by Purivitae Ventures. Dirt Products are specially designed to elevate and enhance the wellness journey of health conscious and fitness enthusiasts across generations. To learn more, go to: www.dirtproductgroup.com
About Purivitae Ventures
Purivitae Ventures is a partnership and investment platform that identifies and brings revolutionary products and category-leading companies to the market. With its resources, expertise, experience, and network access, Purivitae Ventures is dedicated to bringing brilliant healthcare and wellness product ideas to life. Learn more at www.purivitae.com
Contact:
Nafeesa Ahmad
Director of Digital Marketing and Partnerships
Purivitae Ventures
eMail: nafeesa@gator4015.temp.domains
